The world’s largest drone maker, DJI, is one of several companies that has used its products on the battlefield during Russia’s invasion of Ukraine. DJI’s meteoric rise is an impressive feat for a Chinese brand – one of the few to succeed on the global stage.
A variety of drones have been used on the battlefield during Russia’s invasion of Ukraine, including one made by DJI.
According to a report by Drone Industry Insights, the global drone market is expected to grow from $30.6 billion in 2022 to $55.8 billion by 2030. DJI dominates over 70% of that market.
DJI’s first commercially successful product was the Phantom drone, which DJI founder Frank Wang claims DJI was the first to bring “military-grade technology” to the public.
Adam Welsh, DJI’s head of global policy, told CNBC, “The unfortunate thing is (DJI drones) are very reliable. So, it’s also become the product of choice for people who want to use drones inappropriately.” Are.”
The recent controversy surrounding DJI products being used for warfare isn’t the only problem the company has faced.
In December 2021, the Shenzhen-based drone maker was placed on an investment blacklist by the US government, banning US investors from buying or selling shares in the company.
However, the move is largely symbolic, as DJI is a private company.
Watch the video above to understand why the Chinese drone maker continues to dominate the market despite being blacklisted by the US